The Brand Story

How We Made It

The Brand Story

Fx Studio has a vast R&D spanning borders and diverse geographies. Our constant endeavour is aligned to create a surreal beauty experience that is curated by our contemporary line of products which are sourced globally from UK, Korea, Germany and the USA.

Innovative methods of sourcing, production, and distribution of cosmetic products include cutting-edge technologies and sustainable practices that create a brilliant line of products for the Woman of today. We are here to change the face of the Indian cosmetic industry for good.

Boasting of decades of experience in the field of cosmetics and an enviable sourcing strategy, ensuring the quality and purity of our products, which adhere to international standards.


“To be the most innovative cosmetics company globally, providing quality premium products and services to our customers.”


Offer our customers a curated portfolio of premium cosmetic and beauty products and services sourced from the best across the globe, which provides tremendous value for their money.

Innovate continuously to provide a delightful end-user experience through our world-class products and services to enhance their self-esteem and confidence.

Ensure our products and services meet stringent quality and safety standards, aligned to the best globally.

Win customers’ trust and thereby build loyalty through our brands.


“Anyone who has the ability to see beauty never grows old”